A KAKTUS AWARD FOR A GOOD NIGHT’S SLEEP

Now we can finally sleep well.

With four campaigns shortlisted for the finals, we were thrilled to once again take home a Kaktus Award. This time, IKEA Night club won in the BTL category.

In September 2019, we partnered with IKEA to create and deliver the IKEA Sleep festival, a 12-day event built around the importance of quality sleep. The project was simultaneously developed for three markets: Serbia, Croatia and Romania.

The festival featured a Pyjama party, an overnight Sleepover experience and a variety of educational workshops. A guerrilla activation, featuring people in pyjamas spreading messages about healthy sleep habits, attracted significant media attention in both Belgrade and Zagreb.

We thank the jury and congratulate all award winners!