SIVO BELGRADE
We stirred things up IN THE IKEA KITCHEN!
We gamified IKEA kitchen products and created an interactive game. Afterwards, we invited IKEA Family members to solve puzzles, win prizes, and find inspiration for designing their kitchens and dining areas.
In just two weeks, the campaign recorded an impressive 23,414 game sessions, and the winner received the grand prize: a 300,000 RSD gift card to purchase their dream IKEA kitchen.
The Mystery Kitchen showed how gamification can turn a product into a fun experience. And the campaign results proved that, with the right approach, navigating an IKEA kitchen becomes a game.
The campaign won three gold UEPS awards in the categories of Customer Relations, Direct Marketing, and Internet Elements and Applications.
Do you want to
switch places?
The campaign’s message: “Do you want to switch places? Move from the spot.” appeared not only on billboards, hangers, flyers, and posters,
but also across social media.
SINCE
live with some form of disability, the client Lidl asked us to raise awareness of their rights and needs. The idea was to highlight that parking spaces for people with disabilities are reserved for a reason.
more than 870,000
people in serbia
The campaign won two gold UEPS awards in the categories of Customer Relations and Non-Standard Media Activities, as well as a silver award in the CSR
(for-profit sector) category.
It also won the Social Grand Prix at the “Campaigns with a Purpose” festival, as well as two awards at the KAKTUS festival in the categories of BTL (single work) and Direct Marketing (single work).
Who said
IKEA is far AWAY
A large number of Belgrade residents perceive the IKEA store as far away and difficult to reach. Our task was to show that this is not the case, especially for residents of New Belgrade, who can reach the IKEA store via the highway in 20–25 minutes.
That’s why we
Came up with the witty slogan: “Who said IKEA is far away?” and decided to highlight the approximate travel time from different parts of New Belgrade to the IKEA store. Additionally, we wanted to bring IKEA products closer to them by connecting them in a humorous and engaging way to each specific neighborhood.
The campaign won a KAKTUS award for Best Outdoor Campaign.
This resulted in a striking and effective geo-targeted campaign
with 18 different creatives placed across 24 locations in New Belgrade.