SCHOOL mISHAPS PRICKED A KAKTUS

Snickers Blam Challenge was a social media campaign created to mark the beginning of the school year.

And what better way to connect people to school memories than through awkward and embarrassing moments?

During the campaign, we received more than 1,000 user-generated stories about school mishaps, while Snickers achieved its highest market share since 2016.

At this year’s Kaktus festival, Snickers Blam Challenge was named the best social media campaign in Serbia