Campaigns for a brand you don’t need to Google
For MARS, we don’t just create standout campaigns. We do everything that should happen when global brands need to sound like they’ve always belonged to the local culture.
Across 12 markets, we worked on different categories, but always with the same goal: to make communication simple, recognizable, and good enough for people to join in, try the product, or share it further.
SHARING
IS CARING
SNICKERS Super +1 introduced a new format with three mini bars, and a relatable slogan behind it: “One for me. One for you. One for later.”
Launched across 13 markets throughout the Balkans, Baltics, Adriatic region, and Ukraine, the campaign balanced a universal insight with local tone and adaptation. In 2026, the campaign expanded further with a revival rollout across Portugal, Spain, and Greece, giving the idea a new chapter across Southern Europe.
Through a TV-led campaign, we turned a simple product format into a story. The idea reflected a familiar everyday dynamic: one bar to enjoy immediately, one to share, and one carefully saved for the right moment. That became the foundation for a light and memorable campaign narrative.
Maltesers had officially arrived on our market . Based on the global platform “The lighter way to enjoy chocolate,” we developed the launch campaign, as well as the local slogan „Probaj. Lako je“ (“Try it. It’s easy.”)
try IT, it’s easy.
Through simple red visual solutions and a large balloon as a symbol of lightness, we introduced Maltesers across OOH, digital, social media, and POS materials.
The result was a launch campaign for a product that literally tries to feel light as air…
just with more chocolate.
THE ETERNAL RIVALRY:
DOGS OR CATS
WHISKAS
Some rivalries will never have a winner. Red Star or Partizan. The Beatles or the Stones. Pineapple on pizza or absolutely not. And then there’s the oldest debate of them all: dogs or cats?
Every vote also helped provide donations for stray animals, and the campaign ultimately resulted in 22,000 free meals for dogs and cats who actually needed them.
Not many internet arguments end this usefully.
For Pedigree and Whiskas, we created a campaign that finally gave people the chance to publicly take sides without getting unfollowed by their families. We developed the campaign name, communication concept, and a voting platform where users could cast their votes, follow the results, and passionately defend their choice.
