GRAND KAFA
QUEENS AND KINGS
OF THE MORNING
Early RISERS drink
Black ‘n’ Easy!
We developed three main characters who, through the song, show how and when they drink Black’n’Easy: from the early bird, to the relaxed morning enjoyer, to the night owl. Together, they sing a catchy melody that sticks in your head and creates a memorable connection between Black’n’Easy and different morning rituals.
Our task was to creatively approach the theme of mornings and present Black’n’Easy coffee as a driving force in everyday morning situations. We decided to engage the target audience in a memorable and humorous way - through a song.