Ćevapi and everything you love
For most people, Walter is synonymous with ćevapi. For us, it’s much more than that.
That’s why we created the new slogan “Ćevapi and everything you love,” along with a supporting digital and radio campaign that, through a witty and subtle communication approach, brings other “stars” of the Walter menu into focus.
The creative concept was developed through digital formats built on intelligent humor and the brand’s recognizable tone of voice. The result is a campaign that doesn’t change what Walter is known for, but expands the story, showing that behind the ćevapi, there’s a whole menu worth discovering.
