By developing the communication platform
Where everything
fits me
MERCATOR CENTER
From 2020 to 2024, we developed the complete creative concept, visual identity, communication, and event production that followed key moments in the center’s calendar: from Valentine’s Day, Women’s Day, and Easter to summer activations, Halloween, shopping weekends, holiday campaigns, and the center’s anniversaries -through a range of key visuals, digital and OOH formats, TVCs, and in-mall events, building a consistent and recognizable identity for Mercator Center.
Mercator Center was positioned as a place that understands its audience (especially women) and offers a space where they can feel natural, free, and in tune with their own style and desires.
This approach was supported by a distinctive watercolor-style art direction, giving the communication a soft, artistic touch and setting the center apart from other shopping destinations. Inspiration was also drawn from the center’s location on the Boulevard of Arts, further positioning Mercator as an urban oasis of shopping and inspiration.