COLLEGE STARTS
For IKEA, we developed a creative concept and communication for a regional IKEA Family activation marking the start of the academic year. The campaign primarily targeted students and young people beginning a new life chapter: moving into dorms or their first apartments.
PACK UP ON TIME
Through
playful digital communication
and video content, we invited IKEA Family members to participate in a prize quiz and win student starter kits with IKEA products that make everyday student life easier.
The campaign was executed across digital channels, aiming to engage the IKEA Family community while emphasizing the value of membership through useful benefits and inspiration for student living.
