Do you want to
switch places?
The campaign’s message: “Do you want to switch places? Move from the spot.” appeared not only on billboards, hangers, flyers, and posters,
but also across social media.
SINCE
live with some form of disability, the client Lidl asked us to raise awareness of their rights and needs. The idea was to highlight that parking spaces for people with disabilities are reserved for a reason.
more than 870,000
people in serbia
The campaign won two gold UEPS awards in the categories of Customer Relations and Non-Standard Media Activities,
as well as a silver award in the CSR (for-profit sector) category.
It also won the Social Grand Prix at the
“Campaigns with a Purpose” festival,
as well as two awards at the KAKTUS festival in the categories of BTL (single work) and Direct Marketing (single work).
