We stirred things up IN THE IKEA KITCHEN!
In just two weeks, the campaign recorded an impressive 23,414 game sessions, and the winner received the grand prize: a 300,000 RSD gift card to purchase their dream IKEA kitchen.
The Mystery Kitchen showed how gamification can turn a product into a fun experience. And the campaign results proved that, with the right approach, navigating an IKEA kitchen becomes a game.
The campaign won three gold UEPS awards in the categories of Customer Relations, Direct Marketing, and Internet Elements and Applications.
We gamified IKEA kitchen products and created an interactive game. Afterwards, we invited IKEA Family members to solve puzzles, win prizes, and find inspiration for designing their kitchens and dining areas.