WHO IS

Jasna Stokić

and do we trust her?

DID SHE ALREADY WORK FOR YOU?

You’ve encountered “Jasna Stokić” far more often than you think. At this moment, she is advertising more than 10 brands on the Serbian market. But what is the secret of her success?

To highlight the growing issue

of generic advertising solutions, we’ve created a LinkedIn profile under the name Jasna Stokić. The campaign was designed to show that using a character like Jasna represents what many brands consider a “safe” choice. However, safe choices keep brands invisible - only real creativity earns trust and makes people care.

LinkedIn profile

Her profile received connection requests from professionals in the advertising industry, while posts about campaigns she participated in generated numerous impressions.

The campaign won one silver UEPS award in the category of Creative Use of Media, as well as two bronze awards in the categories of Brand PR and Low-Budget Campaign.