ikea
NIGHT CLUB
Our guerrilla activation stood out in particular. People in pajamas carried messages about the importance of good sleep and slept in busy locations in Belgrade and Zagreb. The action gained strong media attention and coverage.
#IKEA NIGHT CLUB
The campaign won two KAKTUS awards in the categories of Event (individual work) and PR (individual work), as well as a silver UEPS award in the Event category.
In Serbia, Croatia, and Romania, we organized the IKEA Great sleep Festival under the name IKEA Night Club. Together with the client, we created content throughout all 12 days of the festival, organized activities in all three countries (a total of four stores), and developed a campaign promoted via the web, social media, and radio.